Marketing the Marketing Major at UConn

Hi everyone, Jason here!

Growing up, I was always asking adults why stores worked the way they did. There was a restaurant right by my house and as a kid I was obsessed with it. I loved the chicken nuggets they had and thought it was the best place to eat at. Whenever I was in the backseat and we drove past when they were closed I wanted to know why. It would be 11 PM on a Tuesday night, but I wanted to know why they were closed. It was these types of questions that helped me determine that my major should be marketing.

The closed sign that was the source of all of my questions.

The Marketing major here at UConn has specific areas within it and one of them is called Branding & Marketing Communications. This would allow me to focus on specific aspects of marketing that includes but is not limited to sales, profit & loss statement and operations of the product line. Those topics are the ones that all of my questions are always about.

A class that I have to take to get my degree in is called Consumer Behavior. This class should be able to answer the questions I always ask about why stores do the things that they do (if they’ve based their operations on past customer behaviors). The class looks at how the consumer’s decision process works. All stores conduct their daily operations based on when they think the consumer will be highly motivated to purchase the store’s good/service.

One method on keeping customers – seems simple enough!

Once I have taken the Consumer Behavior class my goal is to understand why stores work the way that they do. I know that they normally close when their sales are not great enough for them to make a profit, however I want to know why the consumers do not go to make transactions at those specific times. I have to believe that there are more reasons than just times during the day that determine the rate of business that stores and restaurants do. I hope that after I take my Consumer Behavior class that I will be informed of the reasons that stores and restaurants make the decisions that they do.